Until the 1980s, iceberg lettuce was known practically only in the United States. Then BEHR had an ingenious idea that made it popular in Germany. Instead of delivering the lettuce to customers unwrapped, as usual, we film-wrapped it. A few years later, we turned romaine hearts into a success story and today they are among the most popular lettuces in Germany. Our latest product innovation is SalaRico®, a lettuce that’s as crisp and crunchy as iceberg and as aromatic as romaine. It was “born” in the fields of Northern Germany and has already found its way into the hearts of lettuce connoisseurs.